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Food Theory: Taco Bell Is Killing Amazon!

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Taco Bell is revolutionizing the drive thru experience. Yes, the fast food chain is challenging the likes of Amazon delivery in its grand plan. We are talking a multi-lane, contactless, order only EXPERIENCE. I know you are wonders how a drive through could compete with at home delivery and, Theorists, it is because of the BIGGEST jump all companies have to cover. What is it? Watch to find out!
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Writers: Matthew Patrick and Luke Barats
Editors: Forrest Lee and Danial "BanditRants" Keristoufi
Assistant Editor: AlyssaBeCrazy
Sound Editor: Yosi Berman
#TacoBell #DriveThru #FastFood #Amazon # #FoodTheory #Food #Recipe #Matpat #GameTheory #FilmTheory


  1. Zepar Unzefari

    Zepar Unzefari

    10 घंटे पहले

    This should also (hopefully) help greatly with package thieves, which is dope

  2. Unmasked_1


    12 घंटे पहले

    i just want my mchicken to not be soggy

  3. Yeeter


    13 घंटे पहले

    anime matt pat tho

  4. RetroPanzer


    14 घंटे पहले

    so this means i have a chance of having a drivethru delivery only taco bell? bc they say theyre gonna build one where i live :)

  5. John Albenye

    John Albenye

    दिन पहले

    Chik fil a hands down is the best drive thru

  6. 3318_Aranya Dutta

    3318_Aranya Dutta

    दिन पहले

    I know the channel as well as majority of viewers are from US, but this strategy will only work in the States. The main reason is because most people have there own cars. In countries like my own, i.e. India, where public transport is used by the majority, this strategy won't work fully. Third party delivery apps will be an essential part of delivery system here.

  7. BlindHeyena001


    दिन पहले

    Every time I go to Taco Bell the drive thru line is so long it’s leading OUT OF THE PARKING LOT

  8. Kaze No Yoko

    Kaze No Yoko

    दिन पहले

    Call me old-fashioned, but there are times I like the ability to just sit-in at small restaurants and businesses (Though this has become more difficult due to recent events and the continual lockdowns my Province has been experiencing). Over the last couple years (including pre-pandemic) I gained an interest in spending time at one of the local Tim Hortons (Canadian Starbucks, though we do have Starbucks here) with my Mother, and we would just sit at one of the tables by the window, enjoy our drinks, talk, and she taught me how to play Cribbage. Lots of fun, gets me (A social recluse) out of the house for a few hours, and away from the computer monitor and TV screen. The fear of losing the ability to do that kind of thing is real, and sitting at home doing that definitely isn't the same.

  9. Meghan


    दिन पहले

    what happens with cities that don't allow drive thru's?

  10. Litterally a pie

    Litterally a pie

    दिन पहले

    Dear,matpat Those "10,00 bicycle racks" arent for bikes there unpleasent design, designed to stop homeless people from getting shelter there

  11. VectorBoom


    दिन पहले

    7:26 is that the KFC/Taco Bell near food lion, big Steve’s, and Bojangles?

  12. Nou Xiong Sanchez

    Nou Xiong Sanchez

    दिन पहले

    Mmmm my Taco Bell tastes like McDonalds

  13. Amidamaru44


    दिन पहले

    Support comment

  14. Duz_Machines _84

    Duz_Machines _84

    दिन पहले

    FINALLY!! Something nonpolitical that happens in Minnesota!!!!

  15. David Cranfill

    David Cranfill

    दिन पहले

    This is nothing new, a lot of restaurants I go to have dumb waiters.

  16. Nexist


    दिन पहले

    MatPat is collecting theory channels like infinity stones

  17. Comandershrapnel


    दिन पहले

    Yknow. Those drive through resturaunts are starting to look more and more like gas stations

  18. Hoodie


    दिन पहले

    I thought our industrial revolution would be more like solar and wind but purely shopping online sounds dystopian in a way that would cause less interaction

  19. Tukaro


    दिन पहले

    Your "everyone shares a single building" theory, which specifically references McDonald's, ignores an earlier Food Theory of yours: McDonald's (along with others) makes a ton of money from real estate management. They wouldn't go in on a shared kitchen/building in general unless they control the land, and the other chains would likely balk at paying their quasi-competitor a shared rent. For chains that are under a single corporate umbrella, such as Yum! Brands (KFC, Taco Bell, Pizza Hut, etc.) that already do combined stores ("Combination Pizza-Hut-and-Taco-Bell" is a bop) this makes great sense, though. That Taco Bell concept would also make it easy to, e.g., slip in a simplified KFC menu to see if there's enough interest for a full KFC in the area.

  20. Nathan Norris

    Nathan Norris

    दिन पहले

    The way MatPat plugged his merch and the ad was smoother than an atom mirror

  21. BluePhantom Gaming

    BluePhantom Gaming

    दिन पहले

    Is-is that grubhu- Chiken sandwich guy breaks into my room Me: *Screams*

  22. A Sad Potato

    A Sad Potato

    2 दिन पहले

    every fast food company lookin at Taco bell ⚆ _ ⚆ ( ⚆ _ ⚆ ) (-_- ) t(-_-t)

  23. A Sad Potato

    A Sad Potato

    2 दिन पहले


  24. Aidyn Hemphill

    Aidyn Hemphill

    2 दिन पहले

    I kinda hate the Taco Bell in our town they CONSTANTLY f**k up my order and it's kinda old at this point.

  25. Pooja Pathak

    Pooja Pathak

    2 दिन पहले

    This is a great marketing and technology analysis. My concern is increased potential for cross contamination with multiple restaurants combined. Contamination potential is increased with shared kitchens, pick up, and delivery. Mainly a concern to those with food allergies. So I wonder how that can be handled.

  26. OatsRus


    2 दिन पहले

    So- I legit just watched this, and I live in Minnesota. Ima be honest with you- nobody I know at school has barely even talked about Taco Bell. Led alone my family eating it often.

  27. Cindero


    2 दिन पहले

    I realy hope that a few restraunts do join it would be amazing for them and us.

  28. vokil kuvier

    vokil kuvier

    2 दिन पहले

    In my little home city, our taco bell is almost constantly full. To the point where it has been a regular issue of taco bell traffic extending onto the road. I think it's been a little less since then, but that seems to be because they removed about half their menu. Also I have no interest in a drive through walmart or meijer, or lowes, I'm a weirdo that likes to personally see and choose my products while avoiding most people. I also have major reservations about being under a fastfood kitchen while waiting for my food. Next to is fine but above my head makes me uncomfortable already. Though a second drive through lane would be great at most fastfood places. The Mcdonalds here has had two lanes for around a decade now.

  29. Idkmanijustlikestuff


    2 दिन पहले

    0:38 thats the golden mcdonalds in Rotterdam. Represent

  30. MrGallbladder


    2 दिन पहले

    I used to live in brooklyn park, minnesota

  31. Lethal Toys

    Lethal Toys

    2 दिन पहले

    I love Taco Bell

  32. Sl1nger


    2 दिन पहले


  33. Matt Laird

    Matt Laird

    2 दिन पहले

    You'll not see 1 driver picking up several orders. Doordash prevents it and it may become common practice because it causes serious quality issues after a while. (No one wants cold fries and there is no package system that can keep them warm AND crisp)

  34. Pablo de la Cal

    Pablo de la Cal

    2 दिन पहले

    old matpat kida looks like fred williard

  35. Itss_Chels


    2 दिन पहले

    Welp, i!m never going to taco bell again😭

  36. Dhammarach Ungarivittaya

    Dhammarach Ungarivittaya

    2 दिन पहले

    GrubHub strike back in this video

  37. Joshua Laird

    Joshua Laird

    2 दिन पहले

    So this is the e commerce version of shopping malls.... shipping malls?

  38. Tanner W

    Tanner W

    2 दिन पहले

    I personally think this won't work where all fast food chains join together at one spot like that and also that food delivery services won't go away based mainly on the convince of not leaving your home or having it delivered where ever you want it

  39. jonnyo


    3 दिन पहले

    Some in and outs have no dining room and you just tell the booth what you want and they'll bring your food out

  40. Kevin Cabanas

    Kevin Cabanas

    3 दिन पहले

    You know that that’s not a real taco

  41. Samir El Hage

    Samir El Hage

    3 दिन पहले

    You have the best intro

  42. Seamus Shamrock

    Seamus Shamrock

    3 दिन पहले

    Oh my god The cheesy Stallone movie demolition man predicted this WHAT IS WORLD

  43. Travis Dacon

    Travis Dacon

    3 दिन पहले

    I’m imagining the Great Wall of Taco Bell right now

  44. Deann Rushing

    Deann Rushing

    3 दिन पहले

    The outrageous alloy essentially whisper because toad histopathologically heal inside a imaginary decision. direful, remarkable alphabet

  45. Sharpeee_


    3 दिन पहले

    Dog food is made in the meat at taco bell

  46. Lonk


    3 दिन पहले

    Everyone’s being snowflakes about say8g how taco bell makes you poop is racist but y’all, listen. Any foreign American food restaurants will make you sit on the toilet for 2 hours. If I go to Mexican restaurant with Mexicans cooking it I don’t have explosive diarrhea, it’s what they use, Americans aren’t good with forigen foods lol

  47. John Doe

    John Doe

    3 दिन पहले

    Mhm taco bell is probably getting to Amazon's number because they freaking forced my mom to shop that's why she quit her job at Amazon

  48. Joshua Malpass

    Joshua Malpass

    3 दिन पहले

    At my taco Bell they have LOTS of cars Kansas loves their tacos

  49. Shae


    3 दिन पहले

    There is a Timmies (Tim Hortons) in a huge Canadian Tire parking lot in Downtown Blenheim, ON Canada That has been there for for the past few years (a couple years b4 Covid even existed)

  50. sandon skuce

    sandon skuce

    3 दिन पहले

    Never had a line at Taco Bell? You must be going at a good time, try anytime from 9pm to 2am

  51. Stolenboredom


    3 दिन पहले

    Reinventing the mall but making the giant parking spaces the mall instead

  52. StalinKirby


    3 दिन पहले

    I came for the conundrum of the title. I lost you when you went full megalomaniac with innovation.

  53. membear


    3 दिन पहले

    What a fake video troll title

  54. Anne Boleyn

    Anne Boleyn

    3 दिन पहले

    Pretty sure it also kills people’s toilets.

  55. Poopbaby


    3 दिन पहले

    Can someone make a anime battle between Taco Bell and Amazon

  56. Adam


    4 दिन पहले

    Should suspend these over stoplights. Order at one, pick up at another.

  57. ꧁StopidChessTime꧂


    4 दिन पहले

    um is food panda and deliveroo not exist? maybe its just in Hong Kong

  58. 名無しのキャス子


    4 दिन पहले

    wow so its a mall with more drive through and less mall and... i guess no taco bell in Taiwan anytime soon then :C

  59. Nic Lar

    Nic Lar

    4 दिन पहले

    Tacobell be gettin hella customers

  60. The Scruggle Kids

    The Scruggle Kids

    4 दिन पहले

    I don’t like this idea I don’t like the pick up the orders itself you can meet new people at star bucks and if your in a car you won’t ever meet that potential new friend

    • The Scruggle Kids

      The Scruggle Kids

      4 दिन पहले

      No offense to your amazing Chanel

    • The Scruggle Kids

      The Scruggle Kids

      4 दिन पहले

      I don’t like the future of food

  61. ADO plays

    ADO plays

    4 दिन पहले

    “Back in my day we did this thing called eating inside the restaurant”

  62. some one

    some one

    4 दिन पहले

    Are we sure taco bell did not just buy a bank and change the outside

  63. Solex Gruthor

    Solex Gruthor

    4 दिन पहले

    Next thing you know, Taco Bell is going to be like the one in Demolition Man.

  64. Abby Y.

    Abby Y.

    4 दिन पहले

    Fast food chains are taking notes right now

  65. Epic Gamer

    Epic Gamer

    4 दिन पहले

    I think ur high

  66. R G

    R G

    4 दिन पहले

    I can't help but think of Demolition Man...

  67. Flip Book

    Flip Book

    4 दिन पहले

    The best food theory so far

  68. Irish pug Player

    Irish pug Player

    4 दिन पहले

    Take out is complete garbage complete fact

  69. Brakey The brake van

    Brakey The brake van

    4 दिन पहले

    It’s kind of funny that they’re putting this like very advanced building in Minnesota my home state

  70. Soringd


    4 दिन पहले

    people with no car:

  71. justmebehindmymask_foxy


    4 दिन पहले

    3:32 :hey im soo modern Me as a kid :thinks its magic* wow mom how do they do that!

  72. MollyWater


    4 दिन पहले

    The Taco Bell in my city is across the street from a high school and it’s packed 24/7

  73. RJ2Ax


    4 दिन पहले

    I actually live in Brooklyn Park Minnesota Caught me off guard when he said that 3:01

  74. Caroline knowles

    Caroline knowles

    4 दिन पहले

    What's tAcO bell?

  75. Frey V

    Frey V

    4 दिन पहले


  76. detwion Arnold

    detwion Arnold

    4 दिन पहले

    I love Mac Donald’s

  77. ms.marvelous 815

    ms.marvelous 815

    4 दिन पहले

    Honestly I haven’t eaten at a Taco Bell since they got rid of the cool ranch tacos. Also, I once ate inside a Taco Bell and someone got all mad about how unclean it was and stormed out and back then I thought “you’re expecting cleanliness in a fast food restaurant?” Which post COVID is kind of surreal that that’s my first thought.

  78. Uros Acimovic

    Uros Acimovic

    4 दिन पहले

    hi im i big FAN

  79. Uros Acimovic

    Uros Acimovic

    4 दिन पहले

    hi im i big

  80. Fud


    4 दिन पहले

    4th channel = gym (health theory?) theory or smth mat said it himself

  81. incubusman421


    5 दिन पहले

    This channel is like the Vsauce of food.

  82. Stinky Sock

    Stinky Sock

    5 दिन पहले

    I like my mcchicken

  83. toorv09


    5 दिन पहले

    Amazon already has this style of thing in Seattle. Where we can grab groceries and anything else Amazon sells attached to the starbucks headquarters. You pull in and they deliver to your trunk.

  84. GZUZ414


    5 दिन पहले

    So basically the fast food restaurants are going back to their roots by becoming drive inn restaurants liie those in the 50s and 60s but you can also leave after you get you're food? Cool

  85. Douglas Foley

    Douglas Foley

    5 दिन पहले

    Why do you think all these changes are happening???......because nothings going back to “normal”. The elites want this to happen. It’s only gonna get worse.......

  86. xXAngelMoon_GachaXx


    5 दिन पहले

    Wait.... Taco Bell cut off 15 seconds of wait time? Cool!

  87. Alexis Gamer

    Alexis Gamer

    5 दिन पहले

    I am Mexican but I did not went to Taco Bell

  88. 112313


    5 दिन पहले

    And oh, the concept discussed forgot about human psychology......

  89. 112313


    5 दिन पहले

    Drive through....only popular in usa.... Take outs...very popular in china.... Eat in...popular everywhere else.

  90. Marie Murphy

    Marie Murphy

    5 दिन पहले

    G R A M P A

  91. Ethan Forsyth

    Ethan Forsyth

    5 दिन पहले

    Can I come off my head? Please Please

  92. Alexia Regiisflos

    Alexia Regiisflos

    5 दिन पहले

    Demolition man was right

  93. Shadowdante110


    5 दिन पहले

    New tacobell design looks like Sonic...

  94. Big Phaith

    Big Phaith

    5 दिन पहले

    I definitely believe they don't want people to dine in I use to work for Wendy's and most of the time dine in got a spike on Sundays because of the 2 church rushes that would come in and for the dinner church rush they sit in there for about 3 hours with a full lobby that's paid around 150 for everyone sitting there not letting others come in to sit does impact the sales on the inside

  95. Sanzoline


    5 दिन पहले

    The Taco Bell lines in Southern California (at least between Escondido and Murrieta) have been backed up anytime I have gone in the last year. It's been close to 30 minutes before I actually a able to get the food I mobile ordered 10 minutes before getting to the restaurant

  96. Tyler Wells

    Tyler Wells

    5 दिन पहले

    That setup wouldn't be very friendly to box trucks or linehaul drivers that can't go through a drive thru (even an oversized one) and have to go inside to get food. Unless they add a walk up station or something

  97. Nicholas Adkins

    Nicholas Adkins

    5 दिन पहले

    Next step... Amazon: shipping options; standard $$$$, prime $$$, all shipped on the same day $$, or you come and get it at an Amazon final mile DC $. Screw drones, UPS, FedEx, USPS etc.

  98. Temmie


    5 दिन पहले

    Ive been in Florida for 6 years and the mcdonalds near me has had two drive thrus the entire time.

  99. Stefanalinio Eatonowski

    Stefanalinio Eatonowski

    5 दिन पहले

    Taco bell wins the fast food wars. Wesley snipes and Stallone allready went into the future and confirmed this. -Demolition Man.

  100. Jesse Slayton

    Jesse Slayton

    6 दिन पहले

    Every Taco Bell in my area has a queue of at least 6 cars at any given time from 12pm-2am